LENEXA Kan. Applebee’s said it has named Rebeca Johnson senior vice president of marketing to lead efforts to re-energize the Applebee’s Neighborhood Grill & Bar brand. Previously, she served as chief marketing officer for Blockbuster Inc. She also has worked as chief global brand development and marketing officer for Chili's parent Brinker International Inc.Johnson's specific responsibilities at Applebee's will include overseeing consumer insights, advertising, innovation, and ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.