Restaurant chains already have tried to bring their brands closer to customers by getting them involved in consumer-created ads, and now more chains are trying to forge even stronger relationships with diners by asking them to create new menu items. Wendy’s and Applebee’s Neighborhood Bar & Grill this month were the latest to launch contests that ask customers to develop recipes for dishes that would be offered for at least a limited time on their menus. Both chains are ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!