ATLANTA Arby’s Restaurant Group Inc. has launched a new ad campaign featuring the “Arby’s Rescue Brigade,” an action-oriented squad whose mission is to rid the world of “ho-hum, everyday fast food.” The campaign, created by Omnicom Group’s Merkley & Partners of New York, is the next evolution of the “I’m Thinking Arby’s” campaign. The first spot focuses on the 3,700-unit chain’s new Philly Beef and Fajita Flatbread Melts.The brigade travels across the country in a flashy rescue ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!