ATLANTA Arby’s Restaurant Group Inc. said today it has appointed a former Heineken and Pizza Hut marketing executive, Stephen Davis, as its new chief marketing officer, effective Jan. 5. Davis replaces Cheryl Barre, who resigned earlier this year. Davis will be responsible for leading all strategic brand marketing efforts for the 3,735-unit Arby’s system, including product development, national and field marketing, advertising, media, consumer insights and research, Arby’s said.Prior ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!