NEW YORK Secret Weapon Marketing’s campaign for Jack in the Box was among the top winners at the 40th annual Effie Awards Gala here on June 4. One of the top-five scoring campaigns considered for the coveted Grand Effie, the agency’s “Sirloin vs. Angus” campaign also won a Gold Effie in the Fast Food/Casual Dining/Restaurants category. Horizon Media Inc. was the media partner on the campaign.DDB ...
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