THOUSAND OAKS CALIF. Wendy’s, the fast-casual chain is gearing up to hype speed even more while emulating archrival Chipotle Mexican Grill. —As Baja Fresh Mexican Grill promotes more lower-price, quick-service-type items to counter the reputation for sluggishness it had under former owner Baja Fresh Express, which is expected to grow from two to eight locations within a few months, boasts a limited menu, a new “speedline” kitchen and a ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!