David Kim, the chief executive of Baja Fresh Mexican Grill, has long been known as somewhat media shy. But the turnaround specialist and entrepreneur, who purchased Baja Fresh in 2006 for $31 million, is taking a big leap into more public life in an episode of the CBS show “Undercover Boss,” scheduled to air on Sunday. Sporting a goatee disguise and admittedly fumbling his burrito-making skills, Kim is the latest restaurant executive to anonymously slip into the ranks of his own ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.