Leading bakery-cafe brands are capitalizing on the breakfast boom by adding protein items to morning menus while researching new afternoon snacks, with both those efforts following the segment leader’s failed dinner-daypart foray.The menu extensions retain the concepts’ reliance on fresh baked goods and build on solid lunch traffic while seeking to boost customer frequency and take market share from other foodservice segments. Bakery-cafes that are ramping up their breakfast focus ...
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