Looking at the roster of seminars I was about to attend on my first day of Tales of the Cocktail 2011, I noticed a running theme: None of the sessions were really about cocktails or alcohol. From a seminar on cutting-edge ice programs to one dealing with the creation and formatting of drink menus — and not about the development of new recipes — the seminars were full of information about the elements of a cocktail bar as opposed to the spirits and hot trends. After one seminar ...
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