Ice cream chain Baskin-Robbins said Thursday it has signed a master licensing deal with BRICE that is expected to pump up the number of chain outlets in Mexico. Baskin-Robbins, a division of Canton, Mass.-based Dunkin’ Brands Inc., said BRICE plans to open 25 new units throughout Mexico this year, and expects to follow that up with at least 50 more locations over the next several years. BRICE’s first two new Baskin-Robbins units are scheduled to open this week in Cancun and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?