Mass. CANTON —Looking to boost sales and broaden possible venues for expansion, Baskin-Robbins is testing a smaller and lower-cost version of its stores with plans to roll the prototype out in 2009. Called BR Express, the 200-square-foot units are designed for use in on-site venues, such as airports and college campuses, as well as in shopping centers, said Srinivas Kumar, chief brand officer for the 5,800-unit ice cream chain. —Looking to boost sales and broaden possible ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!