In a troubled economy, many restaurateurs say the most important thing is just to get people through their doors. Heathe St. Claire, chef-owner of The Sunburnt Cow and Bondi Road restaurants, both in New York, is taking the direct approach: He’s going to get them.On Jan. 1, he unveiled the “Moo Mobile,” a van painted like a cow with a sunburn, which will shuttle guests to and from his restaurants.What is the Moo Mobile?The Moo Mobile is a wagon of love. It’s a 1984 Dodge Ram Scooby-Doo ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!