Execs: Sponsorship driving franchisee interest in brand
Beef ‘O’ Brady’s has renewed its sponsorship of a college football bowl game, an investment the Tampa, Fla.-based family sports pub chain hopes will spur more franchisees to open new stores in California and abroad. The chain with 217 units in 23 states has been the title sponsor of the bowl game, which is played at Tropicana Field in St. Petersburg, Fla., since 2009 and recently signed a seven-figure deal with ESPN Regional Television to continue its sponsorship for three ...
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