The 156-unit Taco Cabana chain has crafted a highly integrated marketing program that tightly knits actress-comedian Anjelah Johnson and her social media fan base into its own television advertising and social efforts. As restaurants wrestle with how to best tap the burgeoning social media platforms, the San Antonio-based division of Carrols Restaurant Group Inc. has found a way to capitalize on its own Facebook and Twitter accounts with the use of a celebrity like Johnson, who herself has ...
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