MIAMI Benihana Inc. has launched an integrated campaign designed to position the teppanyaki chain as a destination for a “special dining experience.” The “Now That’s Special” campaign, created by Cronin and Company LLC of Glastonbury, Conn., includes print, billboards, rich media/banner advertising, a 15-second pre-roll video and a new website. The campaign is Cronin’s first work for Benihana since winning the account earlier this year.The campaign launched Monday in 26 cities across ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.