PLANO Texas Bennigan’s Grill & Tavern, the 310-unit division of Metromedia Restaurant Group here, has launched two online marketing initiatives in the ramp-up to St. Patrick’s Day, one of the chain’s busiest days. Bennigan’s Grill & Tavern has launched a microsite, www.InnerLeprechaun.com, which features holiday countdown widgets and dancing leprechauns. The chain also created a MySpace page, www.myspace.com/bennigansleprechaun. Widgets are small applications that ...
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