PLANO Texas Bennigan’s Grill & Tavern, the 310-unit division of Metromedia Restaurant Group here, has launched two online marketing initiatives in the ramp-up to St. Patrick’s Day, one of the chain’s busiest days. Bennigan’s Grill & Tavern has launched a microsite, www.InnerLeprechaun.com, which features holiday countdown widgets and dancing leprechauns. The chain also created a MySpace page, www.myspace.com/bennigansleprechaun. Widgets are small applications that ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!