KANSAS CITY MO. McDonald’s operators here asked patrons to submit two-word slogans about the chain’s new Angus Third Pounders, which were then publicized on towering digital billboards. —Breaking away from the pack of businesses trying to advertise across the small screens of phones and computers, Representatives of Lamar Outdoor Advertising of Baton Rouge, La., said McDonald’s rented the company’s 13 programmable signs in Kansas City ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!