Let’s be frank, quick-service operators. I know you’re after me. As a 24-year-old American guy, I’m in that Holy Grail of target demographics: males ages 18-34. But age is just part of it. How else could I know you’re targeting me? Well, your TV spots gave you away. A set of Wendy’s commercials built around guys wearing red plastic wigs, kicking trees and sucking on helium tanks only can be meant to appeal to my old fraternity brothers and me. The same goes for Domino’s Pizza’s ...
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