MIAMI Burger King has launched a marketing campaign to focus on its nationwide efforts to promote diversity within the chain’s workforce, franchise community and supply chain. The “Real People, Real Success” print campaign consists of a series of testimonials by Hispanic, African-American and Asian franchisees and suppliers. One ad highlights a Cuban-American who began as a Burger King employee and now owns about 40 Burger King units. Another features an African-American woman who ...
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