MIAMI Burger King said it will add a breakfast menu of 10 items priced at $1 each on Feb. 19. The rollout is believed to be the first shift of the dollar menu, one of the quick-service sector’s most effective traffic-builders at lunch and dinner, into the hotly contested morning market. The new array of $1items will include a new ham, egg and cheese sandwich, dressed with honey butter and served on a sesame-seed bun, that BK has dubbed the Hamlette. The 11,100-unit chain said the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.