MIAMI Burger King Corp. introduced this week its newest Whopper advertising campaign, featuring television and online ads that show “Whopper virgins” in remote regions around the world who taste the sandwich for the first time against McDonald’s Big Mac. The various ads were shot in Thailand, Romania and Greenland, Burger King said Thursday, and the taste tests were conducted by a third-party research firm. The ads were filmed by documentary filmmaker Stacy Peralta, who ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!