MIAMI Burger King Corp. said Thursday it would take advantage of lower U.S. media rates and advertise 20 to 25 percent more next year to highlight new products and value offerings. The company said the ads would focus on the new menu items made possible by its new batch-broiler equipment, including an extra-thick burger, bone-in-ribs, and grilled fish and chicken sandwiches."These high-quality products are expected to disrupt the out-of-home eating market – essentially delivering ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?