MIAMI Burger King Corp. has agreed to put its King icon on a line of greeting cards that will be sold by select retailers starting this summer. Burger King signed a licensing agreement with Andrews McMeel Publishing of Kansas City, Mo., to develop six different cards that “capture the King’s offbeat personality,” according to Burger King.“We’re always looking for clever ways for the King to surprise his fans,” said Russ Klein, president of global marketing, strategy and innovation ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?