MIAMI Burger King has decided not to renew its three-year sponsorship of the National Football League when it expires at the end of this season, according to media reports that a BK spokeswoman would neither confirm nor deny. Burger King, which became the Official Quick Service Restaurant Sponsor of the NFL in 2005, was unhappy with the lack of local-promotion opportunities as part of the sponsorship, a story on sportsbusinessjournal.com reported.The chain decided not to advertise ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.