COLUMBUS Ohio Bob Evans is reaching out to younger diners with an online marketing campaign and a college campus tour centered on its new BOBurrito breakfast item. Bob Evans Farms Inc., the parent to the 570-unit namesake chain, said Friday the new menu item and marketing campaign were efforts to "introduce a new generation" to the family-dining chain, which has traditionally drawn an older crowd.The BOBurrito features a flour tortilla filled with eggs, shredded pepper-jack cheese ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.