Larry Flax and Rick Rosenfield had 86 California Pizza Kitchen locations in 1996 when manufacturer Kraft Corp. approached them about a frozen-pizza partnership. With minds whirling in the wake of CPK’s then-recent spinoff from PepsiCo, the two were a bit uncertain.“The truth is, we never thought about it before then,” said co-chief executive Larry Flax. “We were just trying to run a restaurant company that was ours again.”But having access to Kraft’s manufacturing prowess and its established ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!