The newest piece of creative for Pretzelmaker is a four-minute music video starring an unsigned musician, a 16-year-old hip-hop artist named Goofy Boi. There’s no way a commercial that long could hold a viewer’s attention or be cost-effective on TV. Luckily for Pretzelmaker, it doesn’t have to. Goofy Boi’s video for the treat chain’s “4 Buck Hook Up” promotion was intended solely for online viewing, either on Pretzelmaker’s website or its YouTube channel. So while the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?