Starbucks Coffee, like many competitors, is trying to figure out social media and make it work from a business standpoint. But so far, the 16,000-unit chain can boast some staggering numbers, including more than 1 million Facebook fans and more than 81,000 Twitter followers. The most telling statistic, however, may be Starbucks’ No. 6 spot on the Top 100 Social Brands of 2008 list. Those rankings, compiled by social-media marketing firm Vitrue, measure the attention companies and ...

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