Everyone is buzzing about breakfast — and it’s not because they’ve had too much specialty coffee.
 The fact is that while lunch and dinner traffic remain sluggish, breakfast is anything but, according to market research firm The NPD Group.
 In the 12 months ended in February, restaurants served more than 12 billion morning meals, NPD found.
 In addition, breakfast visits accounted for 60 percent of the growth in the restaurant industry over the last five years, presenting a ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.