Restaurant brands have invested significant time and money over the past few years on social-media campaigns to increase such engagement metrics as Facebook “likes,” Twitter mentions, and Facebook and Foursquare check-ins. But merely attaining these tokens of customer approval is no longer enough, restaurant executives say. To realize the value of social-media engagement in the corporate office and in the field with franchisees, brands like Cinnabon and Dairy Queen have ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Questions about your account or how to access content?