Burger King said it plans to roll out new-and-improved French fries next week, raising the ante in an ongoing battle of upgraded menu items within the quick-service industry. In what marks the first reformulation of its fries since 1998, Burger King said the new version is fluffier, with better potato flavor on the inside and “crispy, golden-brown deliciousness” on the outside. The new fries will be in about 7,000 Burger King restaurants across North America by Dec. 5, the ...

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