Burger King Corp. and Denny’s are tapping into the popularity of high school sports by using national sponsorships to give their brands more visibility among teens and families. Miami-based Burger King will be the primary sponsor of two high school football events: the Kirk Herbstreit Ohio vs. USA Challenge III in September and the ESPNU High School All-American Game in January.Denny’s, based in Spartanburg, S.C., sponsored its first All-American High School Championships bowling ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?