In an attempt to reverse its negative sales trends, Burger King said this week it plans to conduct more market research that may help the brand past its typical 18-35 year old, male demographic. The Miami-based parent company, Burger King Holdings Inc., is in the midst of a turbulent transition period with changes to management, prices, menu items and marketing. Co-chairman John W. Chidsey is set to resign April 18, after formerly serving as chief executive before Burger King’s ...
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