In an attempt to reverse its negative sales trends, Burger King said this week it plans to conduct more market research that may help the brand past its typical 18-35 year old, male demographic. The Miami-based parent company, Burger King Holdings Inc., is in the midst of a turbulent transition period with changes to management, prices, menu items and marketing. Co-chairman John W. Chidsey is set to resign April 18, after formerly serving as chief executive before Burger King’s ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?