MIAMI Burger King Corp. Thursday named LatinWorks of Austin, Texas, its Hispanic advertising agency of record for the United States. The account had been with Bromley Communications. “We’re excited by the depth of knowledge we’ve seen from LatinWorks and look forward to working together to expand our brand’s relationship with this extremely valued consumer segment,” said Cindy Syracuse, senior director of cultural marketing at Burger King.Media planning and purchasing ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.