Burger King debuted reformulated chicken nuggets Monday with a national advertising campaign, a giveaway and a Facebook promotion. A Burger King spokeswoman said the tenders had a new shape and a breading flavor that was “more broadly appealing” to consumers. A four-piece order is on the 12,200-unit chain’s Value Menu for $1. The suggested retail prices for eight- and 20-piece orders are $1.99 and $4.99, respectively. The revamp comes about a month after 9,351-unit ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.