MIAMI Burger King Corp. Wednesday provided insight into its future branding strategy with the grand re-opening of its crown jewel, an outlet at Schiphol Airport in Amsterdam that historically has posted the chain’s highest sales and now sports its new “20/20” restaurant design. The airport unit, which with $12.5 million in annual sales is Burger King’s highest-grossing store, is one of more than 60 renovated restaurants worldwide to wear the 20/20 ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!