As the fast-food industry’s No. 2 and No. 3 burger brands strive to match the momentum of segment leader McDonald’s, the brain trust at Burger King is ordering the chain’s operators to keep later hours as one way to catch up. In addition to ordering all franchisees to meet a May 10 deadline for extending business hours until at least midnight, Burger King is eyeing a possible chainwide rollout of a wrap-style sandwich later this year. New operating, marketing ...
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