California Tortilla took a promotional page out of current events recently by inviting customers to “occupy” its 35 fast-casual restaurants — an occasion that sparked a banner day in terms of sales and traffic. Putting the chain’s characteristically cheeky spin on the Occupy Wall Street movement, Rockville, Md.-based California Tortilla offered a free order of chips and queso to any patron who either brought in an “Occupy Cal Tort” sign to one of the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?