With competitive pressures in the casual-dining segment intensified by its sectorwide slump and unlikely to abate soon, chains are retooling their ad campaigns and media strategies to improve sales and lessen perceptions that casual brands lack differentiation. Applebee’s Neighborhood Grill & Bar and Chili’s Grill & Bar are the latest chains to break ad campaigns unlike any others they’ve used before. Buffalo Wild Wings launched its first national TV campaign in ...

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