With competitive pressures in the casual-dining segment intensified by its sectorwide slump and unlikely to abate soon, chains are retooling their ad campaigns and media strategies to improve sales and lessen perceptions that casual brands lack differentiation. Applebee’s Neighborhood Grill & Bar and Chili’s Grill & Bar are the latest chains to break ad campaigns unlike any others they’ve used before. Buffalo Wild Wings launched its first national TV campaign in ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?