LEBANON Tenn. CBRL Group Inc. today named Ketchum as public relations agency of record for the company’s 559-unit Cracker Barrel Old Country Store chain. Ketchum’s Atlanta-based brand marketing group will be responsible for developing strategic initiatives to drive customer traffic into the restaurants and promote the variety of products in the restaurants’ gift shops.The agency was chosen because of its “successful track record of providing strategic counsel and fresh insights ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!