Subway, Olive Garden top list of 'buzz scores' with focus on value
Restaurant brands that tout their product quality and value continued to get through to consumers last year, according to “buzz score” data compiled by marketing research firm BrandIndex. BrandIndex senior vice president Ted Marzilli said Subway, which had the highest average buzz score of any restaurant brand in 2010, also took the top overall score for all companies, beating Ford, Google and Cheerios. A buzz score is calculated by surveying consumers and asking whether ...
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