A5-story-tall taco looms over motorists as they travel a busy freeway in Los Angeles, an example of how a few restaurant chains are growing more innovative with outdoor marketing campaigns to generate buzz for their brands. That taco is a “wallscape” erected by the Mexican-and-burger chain Del Taco to promote its new 99-cent Classic Taco. It’s a bold move for the quick-service chain—it’s never used a wallscape before—but an appropriate one, considering that the outdoor icon is ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.