Once content merely to have a presence on the Internet with a corporate website, restaurants have been steadily adding microsites and blogs to their online marketing to more effectively target niches within their customer bases and support new-product promotions.Chains contend that microsites and blogs give their brands added exposure and attract new diners while forging even stronger emotional ties with loyal customers. “It’s more than reaching people; it’s communicating with ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Brian Galletta(813) 627-6722Brian.galletta@penton.comorDesiree Torres(813)-627-6792Desiree.Torres@penton.com

Already registered? here.