The recession-driven rush to grease sales with promotions and value deals is leading to mounting frictions between franchisors and franchisees. Brands such as Burger King, McDonald’s, Quiznos, Subway, Popeyes and KFC all have recently found themselves working to restore the delicate balance between the franchisor’s need to drive traffic and the franchisee’s need to protect margins. Most recently, Burger King franchisees in mid-July twice rejected plans by Burger King Corp. ...

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