With college basketball descending into March Madness, several restaurant chains are getting in the game with a variety of sponsorships and promos that tie into the NCAA tournament. Arby's is advertising on Facebook as the sponsor of CBS Sports' bracket contest on the social-networking site. Arby's has been promoting its new line of Roastburgers, and its Facebook ads include a coupon to try one for free. The 3,756-unit chain also launched a website, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!