With sales of video games reaching near-parity with movie box-office revenues, restaurant chains are steadily increasing their brand presence in games as marketers in all industries boost their spending on gaming tie-ins toward a projected $2 billion globally by 2012.Foodservice remains eager to grab larger shares of the coveted 18-to-34-year-old demographic that loves video games, and makers of them say those consumers are responding positively to all sorts of in-game brand ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?