COLUMBUS Ohio Responding to other quick-service brands’ intensive marketing of their kids’ meals, Charley’s Grilled Subs, a 382-unit sandwich chain, will add a two-pack of Oreo cookies to its existing kids’ meal of three chicken fingers, fries and a drink.“We had never really focused on our kids meal,” said Betsy Wright, Charley’s marketing director, noting that larger chains, such as McDonald’s and Burger King, do marketing tie-ins with movies or give away toys with their kids’ meals to ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.