TAMPA Fla. Checkers Drive-In Restaurants Inc. has awarded strategic and creative ad duties for its Checkers and Rally’s brands to New York-based ML Rogers. The first work from the agency, which replaces Amalgamated of New York, will be a new TV campaign scheduled to break this fall. Agency consultant Select Resources International assisted in the creative review, which Checkers chief marketing officer Terri Snyder called an “extremely robust agency review process.”“We believe ML ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?