CALABASAS HILLS Calif. In a multi-pronged promotion designed to celebrate both The Cheesecake Factory’s 30th anniversary and Valentine’s Day during the next several weeks, the casual-dining chain is inviting guests to choose the next cheesecake flavor, send an “e-slice” of cheesecake to a friend, and earn a free slice for every $30 spent at the restaurant. Between Jan. 28 and Feb. 28, guests are invited to submit fantasy cheesecake flavors online and watch them be virtually “baked.” ...

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