Brand the latest casual-dining chain to push international growth
The Cheesecake Factory is taking its brand overseas for the first time through a licensing agreement that calls for 22 locations throughout the Middle East over the next five years, the company said Monday. The Cheesecake Factory said it has signed an agreement with the Kuwait-based Alshaya group, which will open locations of the casual-dining brand in the United Arab Emirates, Kuwait, Bahrain, Qatar and Saudi Arabia. The agreement also includes the opportunity to add other markets in the ...
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